Cognos Consumer Insight

Analytic application for measuring consumer sentiment on social media websites

IBM® Cognos® Consumer Insight is an analytic application that enables marketing professionals to be more agile and responsive to customer opinions expressed on social media. Cognos Consumer Insight analyzes large volumes of content available on publicly available websites and connects seamlessly to IBM business analytics solutions.

Cognos Consumer Insight allows you to transform customer relationships with metrics and analytics on sentiment, affinity and evolving social media topics.

Grow your business—understand customer needs to target new offers and products effectively through different social media channels.
Enhance your corporate reputation—evaluate your reputation and make informed messaging decisions that target the right stakeholders at the right time.
Improve the customer experience—quickly respond to customer requests to ensure a consistent brand experience across all sales channels.

Grow your business

Search blog posts, forums and discussion groups on publicly available websites to measure the effectiveness of your social media campaigns and consumer sentiment.
Gain insight into affinity relationships by searching for campaign hot words, and modify messages for campaigns in progress.
Expand your social media campaigns to target other social media communities and communication channels.

Enhance your corporate reputation

Apply stakeholder and influencer analysis to public relations, investor relations or public affairs initiatives.
Monitor changes to reputation among stakeholders with consistent analytics using a standard sentiment dictionary.
Examine affinity relationships and evolving topics associated with hot words to anticipate new opportunities and engage audiences in specific subject areas.
Configure business rules, filters and analytics to quickly measure and respond to new events.

Improve the customer experience

Respond quickly to sentiments expressed in consumer blogs and posts. Reduce call and email volume with timely analysis and response.
Anticipate customer reaction to new products and services by examining affinity relationships and topics associated with searchable hot words.
Improve customer lifetime value and loyalty with rapid first-contact resolution, using precise filtering of customer comments posted on public websites.

Cognos Consumer Insight resources

Demo: IBM Cognos Analytic Applications
See how packaged analytic applications help you share insights across departments and drive smarter decisions.

White paper: Build or buy: Selecting an Analytic Application
Discover the business value of analytic applications, and explore the tradeoffs in deciding to either build a custom application or buy a packaged application.

Data sheet: IBM Cognos Consumer Insight
Learn how IBM Cognos Consumer Insight helps marketing professionals transform customer relationships by enhancing advocacy and loyalty for brands, products and services.

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