SPSS Data Collection Web Interviews

Schnelles und effizientes Durchführen von Web-Interviews

IBM SPSS Data Collection Web Interviews bietet die Flexibilität und die weitreichenden Vorteile der webbasierten Marktforschung.

IBM SPSS Data Collection Web Interviews ist Teil einer gesamten Produktfamilie, mit dessen Hilfe Marktforscher eine einzelne Umfrage über mehrere Kanäle durchführen – online, über Telefon oder persönlich – und so das richtige Publikum über den besten Kanal mit den richtigen Fragen erreichen können.

• Unübertreffliche Ausgereiftheit, Leistung und Skalierbarkeit für alle Arten der Umfrage-, Markt- und Unternehmensforschung
• Erreichen der Zielgruppe mit optisch und inhaltlich ansprechenden Umfragen
• Entwickeln von Umfragen, die auf die Bedürfnisse der Teilnehmer zugeschnitten sind und das Antworten leicht machen
• Maximieren der Möglichkeiten für ein genaues Feedback und Erkenntnisse, die in Handlungen umgesetzt werden
• Erstellen und Einsatz von Umfragen über eine integrierte Umgebung, die sämtliche Phasen des Umfragezyklus unterstützt
• Erstellen einer Umfrage, Einsatz über viele Kanäle und in jeder Sprache
• Verwalten des gesamten Marktforschungsprozesses in einer sicheren und kontrollierten Umgebung
• Verwalten der Proben und Quoten in Echtzeit

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MehrWeniger

• Ensure security in web surveys by creating secure logins and passwords for participants to use – or for greater ease, embed them into the survey URL

• Conduct surveys in participants’ preferred language – without having to create new survey for each language

• Re-use information from CRM and marketing databases to minimize the burden on respondents

• Use a survey to update your customer database, or to validate existing data

• Specify a participant list, or build a participant list on the fly

• Enable participants to stop and restart a survey without having to start over

• Send a customized email to invite participants, remind them, or to thank them for providing feedback

• Manage security and control projects and research tools so that users have access only to the tools and projects they need – should have access to

• Preview results and survey status, and download data in a variety of formats at any stage of data collection

• Manage survey changes during data collection without affecting the data

• Use sophisticated survey management tools, such as quota and participant management rules

• Easily include all question types with IBM SPSS authoring tools

• Use a variety of built-in templates or create your own to comply with corporate standards

• Incorporate Flash, movies, audio, customer controls (e.g., calendars and sliders) and Ajax controls to create dynamic and interactive surveys that respondents will want to complete

• Conduct all types of surveys – customer satisfaction, employee opinion, product testing, clinical trials, and many more

• An open architecture makes it easy to integrate IBM SPSS Data Collection Web Interviews with existing infrastructure

• Scalability, security and fault tolerance to suit any business environment

• Include online surveys in online interactions to gain live feedback

• Measure and track satisfaction, loyalty and engagement, and link feedback to analytics with IBM SPSS Statistics or IBM SPSS Modeler Professional

• Use a survey to help facilitate dialogs and build relationships with customers

• Maximize customers’ experiences by tailoring surveys as relationships develop

• Use a single platform for all of your Enterprise Feedback Management needs

• Gain greater value from IBM SPSS Data Collection Web Interviews by using it with an IBM SPSS Data Collection Authoring tool -- desktop or server versions -- or with IBM SPSS Data Collection Author Professional.

Operating System and Software	Hardware
A 32-bit or 64-bit version of Microsoft® Windows® Server® 2003 or 2008 Standard or Enterprise Edition with Service Pack 2, and Microsoft Internet Information Server (IIS) 6.0 or later with the ASP.NET option Microsoft Internet Explorer 6.0 or later	Processor: Intel® Pentium®-class processor running at 1GHz or faster; 2 GHz recommended. Memory: 512 MB RAM minimum; more recommended Disk space: 100 MB minimum Display: 1024 x 768 or higher-resolution graphics adaptor, supporting minimum 16-bit color quality DVD-ROM drive for installation

Operating System and Software	Hardware	Additional Software
Single Machine Installation
A 32-bit or 64-bit version of Microsoft® Windows® Server® 2003 or 2008 Standard or Enterprise Edition with Service Pack 2 Microsoft Internet Information Server (IIS) 6.0 or later with the ASP.NET option Microsoft Data Access Components (MDAC) 2.8 or later (supplied) Microsoft Internet Explorer® 6 or later Microsoft .NET Framework 3.5 SP1	Processor: Intel® Pentium®-class processor running at 1 GHz or faster. 2 GHz recommended. Memory: 512 MB RAM minimum; more recommended Disk space: 200 MB minimum Display: 1024 x 768 or higher-resolution graphics adaptor, supporting minimum 16-bit color quality DVD-ROM drive for installation	IBM® SPSS® Data Collection Developer Library (supplied and recommended) Microsoft Office Web Components (OWC) version 10 or later (for the charting feature of the Phone Reports activity only) Microsoft SQL Server™ 2008 or SQL Server 2005 Microsoft Visual C++ 2008 Redistributable Package (32-bit)