電話インタビューから深い洞察と広範な意見を獲得 – Web 調査を迅速な改善に活用
IBM® SPSS® Data Collection Phone Interviews は、現在の日常的な業務を強化し生産性を与え、将来的な柔軟性を提供します。
IBM SPSS Data Collection Phone Interviews を使用すると、現実のコールセンターや仮想コールセンターの生産性を向上させることができます。電話調査のコストを削減する一方、調査回答率を高め、調査範囲を拡大し、質の高いグローバルな調査の実施を容易にします。新しい機能は以下のとおりです。
- インタビュアー、スーパーバイザー、管理者などの異なるユーザーのニーズに対応するツールを備えた、CATI (Computer Assisted Telephone Interviewing) 向けの包括的プラットフォームで、最大限の使用効率や操作効率を確保します。
- Quancept CATI の基盤に構築された堅固な電話インタビュー機能が、最新の電話インタビュー環境にも対応します。
- 詳細なコマンドを使用し、電話インタビュー環境全体を監視することにより、インタビュアー、回答者、およびサンプルを厳重に管理できます。
- 調査票を作成および展開し、サンプルと割り当て量を管理するほか、サンプルとインタビュアーの生産性に関するレポートを表示することができます。さらに、質の高いインタビューを提供し、的確な調査結果を得ることができます。
- スピードと効率性を促進するための調査インターフェース – 1 つの調査票を作成して Web、電話、対面といったさまざまな手段で展開できます。
- 調査回答率を最大にします。Web インタビューへの容易な移行により、調査対象者との連絡が途切れないようにします。
- セキュリティーと制御 – 企業全体でアクセス権限とアクセス・レベルを管理し、ユーザーが必要なアクションを認識したりそのアクションを実行したりできるようにします。
- 複雑な調査や大規模なグローバル・コール・センターの高まるニーズに対応する耐障害性と拡張容易性を備えています。
- 広範なオーディット機能 – あらゆる場所で利用可能な表示または音声によるモニター機能を提供し、調査の質と精度を確保します。
- グローバル・ルールやプロジェクト固有のルールを作成して、コール・センター内でのオペレーションを簡素化します。
Market Systems Group の Pro-t-s (IBM外のWebサイトへ) ダイヤラーと完全に統合されており、予測ダイヤリングやグループ・ダイヤリングのオプションを利用できます。
製品について
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Multi‑modal interviewing: Phone + web in one
Respondents can start a survey on the phone but complete it later on the web to maximize respondent rates and save valuable time
Gives respondents flexibility, and allows them to chose their preferred method of contact – via phone, the web, face to face via paper or tablet PCs
Manage all survey projects and data in one centralized environment – regardless of the mode
Survey management
Field and manage surveys from one location or from globally dispersed sites
Control sample management and quota setting with powerful tools that work “out of the box” but can be customized to suit operational and project requirements
View and manage quota targets in real time, through a web browser
Assign activities and projects to supervisors, survey builders, interviewers, analysts and other users of the system, and co-ordinate their efforts and ensure efficiency.
Design questionnaires that include instructions and cues that are easy for interviewers to follow to deliver accurate survey results
Interview management
Respondent phone numbers are available in seconds, rather than minutes to increase productivity
Records can be assigned to specific interviewers by a supervisor, or automatically to ensure continuity or appropriate language skills
Oversight and performance management
No additional monitoring equipment is necessary
Selective monitoring of interviewers’ audio lines and computer screens
Customizable reports of statistics about interviewers performance and sample quality can be created
A full set of analytical management report templates are provided to give an overview across all projects or at detailed individual project level
Customizable, scalable, secure installation
An open architecture allows the majority of its features and capabilities to be customized to meet different standards and protocols through the user interface, e.g., to control how many times a telephone number should be called, the call-again delay for busy or engaged calls etc.
Changes can be made in real time and “on the fly” – no need bring operations to a halt to make changes to interview scripts or dialing parameters
Can be implemented in a clustered server environment that provides enhanced security scalability, load-balancing and fault-tolerance
Flexible configuration options ranging from a physical call centre to a highly decentralized global operation
Analysis and reporting
View frequency and crosstab statistics, summary tables, lists of verbatim responses, and percentages in real time, through a web browser
Analyze open-ended responses using IBM SPSS Text Analytics for Surveys™
Export data to external databases or to Quantum, Quanvert, IBM SPSS Statistics, IBM SPSS Modeler, or third-party applications for additional analysis, graphing and modeling
Develop more complex reports using IBM SPSS Data Collection Survey Reporter
Predictive Dialing
IBM SPSS Data Collection Phone Interviews provides advanced features for controlling telephone dialing functions.
Integration with third-party dialers allows customers to:
Benefit from significant productivity gains, lower staff costs and increased job satisfaction
Ensure that interviewer are fully engaged with respondents
Auto-detection of the call outcome minimizes the time lost to unsuccessful calls
Program the responses to each possible call outcome according to campaign-specific or global rules
Ensure compliance with industry standards, professional codes and legal requirements by setting limits to the number of “silent calls”
Hand off respondents to an IVR system
The Sytel predictive dialer is designed for performance, and is the one “software only” dialer to be fully integrated with IBM SPSS Data Collection Phone Interviews. Sytel is empowering customers in more than 46 countries and delivers 24x7 support worldwide.
PRO-T-S is a research predictive dialing system, designed by researchers specifically for survey research – tried, tested and widely used.
The InVADE Market Research predictive dialer is available as software only rental or as a powerful low-cost appliance, based on proven open source technologies, with integrated support for VoIP and legacy systems. It is a leading dialer for market research companies in more than 40 countries.
Alternatively, researchers can combine powerful sample and interview management capabilities of IBM SPSS Data Collection Phone Interviews with other third-party dialers through IBM SPSS Data Collection Dialer Connection.
IBM SPSS Data Collection Dialer Connection
In line with the IBM SPSS open platform philosophy, this Solution Development Kit makes it easy to integrate IBM SPSS Data Collection Phone Interviews with a third-party autodialer or an IVR-enabled dialer.
Popular downloads
IBM® SPSS® Data Collection Phone Interviews requires all of the services listed on IBM SPSS Data Collection Interviewer Server Administration. Additional system requirements include:
| Operating System | Software | Hardware |
|---|---|---|
| For Supervisor Stations | ||
| 32-bit or 64-bit version of Microsoft® Windows® 7 or Windows Vista® | Microsoft Internet Explorer® 7 or later |
|
| 32-bit version of Microsoft Windows XP Professional with Service Pack 3 | Microsoft Internet Explorer 6 or later |
|
| For Interviewer Stations | ||
| Microsoft® Windows® XP Professional (32-bit edition) with Service Pack 3 or Microsoft Windows 7 or Windows Vista (32-bit or 64-bit edition) | For XP Professional: Internet Explorer 6 or later. For Vista: Internet Explorer 7 or later. |
|
| Wyse terminals running Linux V6 | Mozilla® Firefox® Web Browser Version 1.0. |
|
Note: Modem dialing is not supported on Wyse Winterms: a PC running Microsoft Windows, as previously specified, is required.
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