Build an effective, ongoing dialogue with your customer or prospect

• Deepen customer relationships, loyalty and lifetime value.
• Achieve more targeted customer acquisition that takes account of prospects’ future profitability.
• Improve campaign understanding and accurately reflect customer measurement methods.

Response attribution and tracking

• Accurately measure marketing activities across segments, products, channels, brand and time.
• Improve accuracy of program performance metrics.
• Complement extensive reporting enhancements.

With Unica Campaign, marketers can close the loop on all campaigns and review reports to assess success and impact

Manage the entirety of your campaign’s logic

• Design and manage the most complex, cross-channel campaigns with flowchart interface to maximize power and flexibility.
• Reduce campaign cycle time and overall time-to-market and increase campaign volume.
• Improve response rates and business results by increasing the precision of campaign targeting.

Unica Campaign’s flowchart interface maximizes power and flexibility, enabling marketers to design and manage the most complex, cross-channel campaigns

Enable use, re-use and tracking of campaign building blocks

• Enable simultaneous access to multiple data sources located in various locations throughout the company.
• Promote reuse and consistency with a central repository of offers.
• Create offers based on templates with standard and custom attributes.
• Dynamically generate offer attribute values for each campaign target.
• Capture all cell information in an accessible, spreadsheet-like environment to facilitate quality control processes.