Unica Distributed Marketing

Empower marketing teams to build contact strategies and execute campaigns

With IBM® Unica® Distributed Marketing, local marketing teams have a simple but powerful way to access to all potential marketing campaigns run out of headquarters that are relevant to their territories. Unica Distributed Marketing also lets marketers in the field create their own campaigns tailored to local conditions, subject to rules and best practices specified by headquarters.

Empower your marketing teams while ensuring they follow best practices and standards set by you at headquarters. And monitor field marketing, measure it, learn from it rapidly and apply lessons learned throughout the marketing organization.

Allow field marketers to create simple lists by defining selection criteria, adjusting list members and analyzing existing lists with reports.
Create and execute your own campaigns by identifying targets and selecting local or centralized fulfillment.
Subscribe to campaigns executed by corporate headquarters by selecting campaigns relevant to their local needs.
Utilize an informative, color-coded calendar with quick and advanced search capabilities to give anyone an overview of campaigns by brand, business unit, product, target audience, or other dimension.

Create simple lists

Create more acquisition and cross sell opportunities by letting the field do their own targeted outreach.
Increase customer loyalty because the field makes each communication more personalized and meaningful, strengthening the relationship.
Decrease costs by letting the field opt-out customers unlikely to respond and avoiding redundant campaign infrastructure in field organizations.

Execute your own campaign

Improve the level of support and the marketing infrastructure that is available to agents.
Provide more meaningful communications, personalized by local field marketers, strengthen the relationship with customers.
Utilize robust underlying campaign management capabilities (perfect balance of power and ease-of-use for field marketers).

Unica Distributed Marketing

Select campaigns relevant to corporate

Increase response rates to corporate campaigns by letting the field identify whom to include.
Corporate marketers retain oversight of contact strategy and brand compliance while field marketers can run their own campaigns.

Utilize informative calendars

Portal provides real-time dashboard view of field marketers' lists, campaigns, calendar and reports.
View campaigns by brand, business unit, product, target audience, or other dimension.

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Unica Distributed Marketing enables local marketing teams – field marketers, branches, stores, local agents, etc. to control and influence marketing efforts in their territory in three ways:

By generating lists they can use for their own outreach
By creating their own ad-hoc campaigns, using templates and frameworks created by corporate marketing at headquarters
By subscribing their local customers and prospects to campaigns being executed by corporate marketing

Unica Distributed Marketing resources

Unica Distributed Marketing success stories

White paper: The Case for Centralized Customer Decisioning
Discover how to focus on using decisions to provide a context for investments in automating logic, analytics, optimization and data to ensure that the return on your investment will be achieved.

Case Study: Insurance company empowers local agents (PDF, 954KB)
Unica Distributed Marketing enables local agents to create campaigns tailored to local conditions, subject to rules and best practices specified by headquarters.