Unica MailboxIQ

Gain unprecedented insight into your customer’s inbox

IBM® Unica® Mailbox IQ (MIQ) offers relevant insight across email platforms and devices by identifying email behavior and disposition at the individual email level so that you can target customers with tailored promotions.

MIQ makes delivering “the right message to the right person at the right time” easier by bringing into measurable and actionable context the means by which customers are interacting with email across channels, creating opportunity but adding additional complexity to today's digital dialogue.

Determine email deliverability. Discover how many emails are being delivered and where they end up: inbox, spam or trash.
Determine your actual deliverability by measuring it at the level of the individual recipient.
Determine which email clients your customers to read and interact with your emails such as Yahoo, iPhone, Gmail, Outlook or AOL.

Spread the word about your campaigns through social networks

Improve the social factor of your email content to dramatically extend the reach of your campaigns.
Match MIQ results to your housefile to obtain a list of those customers already using social networks for your emails.

Explore and cultivate customer relationships

Explore what is driving customers to report your emails as spam: look at frequency, opt-in method, branding and source.
Cultivate customers who add you to their address book.

Determine which email clients your customers use

Use eDesign Optimizer to maximize how your emails render in top email clients—with images on and off, in full message and preview pane views.
Run top email clients by geographical region for global marketing efforts.
See the detail table to view market share across all email clients.

Unica Mailbox IQ resources

Unica MailboxIQ first results and analysis (749KB)
IBM® Unica® MailboxIQ is the first and only solution of its kind to supply mailers with customer-level insight into email deliverability and recipient platform preferences across mobile, social, search, and traditional web and software-based email clients.