InfoSphere Warehouse Pack for Market and Campaign Insight

Overview
System requirements

InfoSphere Warehouse Pack for Market and Campaign Insight enables analysis of what makes up a successful marketing campaign or sales initiative.

The Market and Campaign Insight pack enables organizations to gather, organize and leverage all relevant info about the overall market and how to acquire new customers. Better understand your market share, market trends and marketing campaigns leading to robust market basket analysis.

Business-ready: The departmental data model, InfoSphere Warehouse, and predefined Cognos 8 BI-based reports help foster collaboration and approval between business and IT and enable customization of business requirements into actionable solutions.
Accelerated solution delivery: It delivers out-of-the-box support for the industry's leading data warehouse and data integration infrastructure that can underpin market and campaign insight projects and Cognos-based blueprint and applications.
Prospective enterprise architecture: It has been derived from the logical industry data models, which have been built, sold, and deployed to over 500 customers worldwide. As such, the pack fits into the standardized architecture of these data models and their enterprise-wide business scope.