Unica PredictiveInsight

Give marketing users the power of predictive analytics

With IBM® Unica® PredictiveInsight, marketers are empowered to build predictive models on their own, without the help of analytical specialists, so they can improve the results of all their marketing programs. Unica PredictiveInsight gives marketing users the power to determine the most effective customer segmentation methods, which customers are most likely to respond, customer lifetime value, and the best cross-sell opportunities for each customer.

Unica PredictiveInsight contains powerful predictive modeling features designed for use by marketing business users, not trained statisticians:

Predict customer response, identify the best products for cross-sell, identify optimal customer segmentation and forecast lifetime value.
Utilize user-friendly wizards which guide marketers through every step.
Leverage many of the most powerful predictive algorithms and approaches, rather than being limited to just one or two.
Choose which model, from among those built, is best suited and will achieve the best results with Unica PredictiveInsight automated model selection.

Built-to-answer marketing questions

Increase response rates to marketing campaigns by better identifying the best targets.
Increase revenues by building better customer relationships with more relevant offers based on predictive insights.
Reduce costs by empowering marketers to do their own predictive analytics, minimizing required outside expertise.
Reduce costs by wasting less on ineffective communications.

User-friendly wizards

Take advantage of the user friendly wizards, which walks marketers through the modeling process and automatically picks the best variables for model-building.
Multiple automated deployment options include Score within Campaign, Score on database or data file, Score within model directly, or export C or SAS code.
Provides wizards for standard operations, but also allows manual mode for expert users.

Powerful algorithms

Utilize the response modeler, cross seller, customer segmenter and customer valuator to predict, identify and analyze important behaviors and revenue opportunity.
Segment customers based on preferences and target with offers they are more likely to respond to.
Rich set of included algorithms and unique capability to pick automatically the best one.

Unica PredictiveInsight resources

Unica PredictiveInsight success stories

Analyst report: Magic Quadrant for CRM Multichannel Campaign Management
Gartner describes the activity of the leading multichannel campaign management (MCCM) vendors in 2011, where IBM is defined as a Leader.