SPSS Direct Marketing

Overview
Features and benefits

The analytical toolkit marketers need to easily identify the right customers and improve campaign results.

IBM® SPSS® Direct Marketing helps you understand your customers in greater depth, improve your marketing campaigns and maximize the ROI of your marketing budget.

Conduct sophisticated analyses of your customers or contacts easily – and with a high level of confidence in your results. Choose from recency, frequency and monetary value (RFM) analysis, cluster analysis, prospect profiling, postal code analysis, propensity scoring and control package testing. The software's intuitive interface enables you to:
Identify which customers are likely to respond to specific promotional offers
Develop a marketing strategy for each customer group
Compare the effectiveness of direct mail campaigns
Boost profits and reduce costs by mailing only to those customers most likely to respond
Prevent spam complaints by monitoring the frequency of e-mails sent to each customer group
Select potential business locations
Connect to Salesforce.com to extract customer information, collect details on opportunities and perform analyses

Learn more

More product details (US)

IBM Software

See what smarter software can do for you

Buy SPSS Direct Marketing

IBM Software Subscription and Support is included in the product price for the first year.

Download software online after purchase - no shipping costs.

Not available to purchase online. Other ways to purchase or learn more.

Contact IBM

Request a quote
Email IBM
Or call us at: 1800 3172 782
Priority code: 101KR29W

MoreLess

Identifying subgroups most likely to
respond based on customer attributes
and a given response rate threshold
within IBM SPSS Direct Marketing.Although IBM SPSS Direct Marketing relies on powerful analytics, you don't need to be a statistician or programmer to use it. The intuitive interface guides you every step of the way, and the new Scoring Wizard makes it easy to score your data. After you run an analysis, the significance of the output is clearly explained.

IBM SPSS Direct Marketing includes a combination of specifically chosen procedures that enable database and direct marketers to conduct data preparation and analysis activities.

RFM Analysis: Score customers according to the recency, frequency and monetary value of their purchases.
Segment customers or contacts: Create "clusters" of those who are like each other, and distinctly different from others.
Profile customers or contacts: Identify shared characteristics, to improve the targeting of marketing offers and campaigns.
Identify those who are likely to purchase: Develop propensity scores and improve the focus and timing of your campaigns.
Test control packages: Find out which new (test) packages out-perform your existing (control) package.
Know where responses come from: Identify by postal code the responses to your campaigns.
Integrate response data with Salesforce.com to track leads and report on sales pipeline.