Over 2500 organizations around the world use IBM EMM solutions. IBM Unica and Coremetrics solutions are recognized as market leaders by many industry analysts including the recent Gartner Magic Quadrant on Multi-channel Campaign Management and the Forrester Web Analytics Wave.
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Capabilities
Cross-channel campaign management
Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior.
Marketing resource management
Alignment of people, process, budgets, and technology to optimize marketing mix and performance while improving marketing efficiency.
Digital marketing optimization
Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.
Web analytics
Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.
All products - Enterprise Marketing Management
Cross-channel campaign management
Creation, delivery and measurement of personalized and relevant communications across a variety of channels.
Digital marketing optimization
Easily execute, automate and optimize personalized marketing campaigns across digital channels.
Measurement, collection, analysis and reporting of internet data to aid understanding and optimizing web usage.
Creation, delivery and measurement of personalized and relevant communications across a variety of channels.
Enterprise Marketing Management Solutions
Customer case studies
"I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign."
- Marketing Business Analyst, Citrix Systems
"Unica Campaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels."
- Vice President of Direct Marketing, Lands' End
"Because of the Coremetrics data, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university."
- Senior Director of Strategic Marketing, Seton Hall University
"I'm impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications."
- Senior Web Analyst, wehkamp.nl
Case Studies by category
Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers, strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.
Big challenges for today’s marketers, but bringing science to the art of marketing with information technology can help you address this. With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
IBM enterprise marketing management (EMM) solutions provide you with the ability to:
- Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
- Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
- Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
- Discover and react in real time to how consumers are interacting with your brand.
- Improve decision making and optimize marketing performance and productivity.
Enterprise marketing management resources
IBM Completes Acquisition of DemandTec, Inc.
DemandTec Inc. extends IBM’s Smarter Commerce initiative with cloud-based price, promotion, and merchandising analytics.
Black Friday and Cyber Monday 2011
See the latest holiday shopping insights from online sales and cart conversion rates to mobile and social traffic trends
Hear from more than 1,700 Chief Marketing Officers
Get new insights from the 2011 IBM Global CMO Study, based on over 1,700 face-to-face interviews with CMOs spanning 19 industries and 64 countries
Related links
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Request for Proposal (RFP) Submissions
Send inquiries or RFP requests to emmrfp@us.ibm.com. You will receive a response within 24 hours.
EMM Events
May 22-24, 2012
IBM’s Smarter Commerce Global Summit 2012 – Madrid
May 22-24, 2012
Marketing Innovation Summit 2012
June 6, 2012
Merkle CRM Executive Summit
June 14-16, 2012
Internet Retailer
June 14, 2012
Customer Best Practices Series Webinar: Make Re-engagement More Effective with LIVE Profiles-based Segmentation
June 24, 2012
eMetrics East
September 5-7, 2012
IBM’s Smarter Commerce Global Summit 2012 – Orlando