Web analytics

Enterprise Marketing Management Spring Release. Bringing digital and customer relationship marketing together into a comprehensive suite. Available May 2012.

Why IBM for Web Analytics?

Web analytics from IBM®—part of the IBM Coremetrics® Digital Marketing Optimization Suite-—sets itself apart by providing marketers with not just data, but insights about their online customers and prospects. Available through two delivery models—on-premise and software as a service (SaaS)—web analytics from IBM provides the insight marketers need into how individuals are interacting with a brand’s digital presence.

  • The on-premise solution is designed to deploy within a local environment and directly integrate with other in-house applications such as an enterprise data warehouse, business intelligence, predictive analytic models and other similar products.
  • The SaaS offering is a flexible solution that integrates a range of analytical capabilities with digital customer profiles and the ability to leverage digital marketing execution capabilities with just a few clicks.
  • Through the SaaS solution, marketers also can view comparative benchmarks against peers and competitors for key performance indicators (KPIs) such as conversion rates, site-session metrics and others.

Personalized, time-tested solutions

  • With either analytics solution, marketers gain visibility into their visitors’ digital behaviors over time enabling them to go from initial insight to personalized marketing action.
  • Marketers benefit from integrations that have been honed over the years with other IBM products including IBM Websphere® Commerce, Websphere Portal, and IBM’s Interaction Optimization products.

Intuitive, cost-effective and aggregated

  • Intuitive and real-time web analytics reporting allows marketers to optimize marketing touch points while providing analyses and customer-centric insights
  • A unified tag management and digital data exchange infrastructure helps reduce implementation costs and lightens pages from needing to execute too many tags that slow the user experience
  • Aggregated and anonymous benchmark data by industry provides best practice key performance indicators

Behavior-based marketing and campaign attributions

  • IBM web analytics provides impression-based attribution metrics to provide ROI reports by analyzing how campaigns influence visitor acquisition, conversion and retention
  • Social media ROI analyses and reporting allows marketers to understand brand engagement across social channels and campaigns
  • Superior web analytics provides answers to marketers’ questions about which marketing touch points and channels a customer has visited
  • Unique, event-driven customer segmentation and lifecycle reporting cultivates high-value customers
  • Integration with offline information provides a single comprehensive view of each visitor’s behavior over time and across online and offline channels
Boden Increases Trouser Sales by 160% with Coremetrics Analytics. Download Case Study Black Friday Cyber Monday. How did Online Retail do in 2011? Find Out Here.

Customer Success Stories

Services, Training & Certification

With customer interactions increasingly switching to digital channels, web analytics are a competitive weapon in the hands of marketers and analysts who know how to use them to their advantage.

The Web Analytics components of the Coremetrics Suite not only provide real-time insights and answers for increasing ROI across all digital marketing channels but also granular detail for increasing the lifetime value of each individual customer and prospect. Improve visitor acquisition and retention rates and optimize the digital marketing mix, including email marketing, mobile marketing, display advertising and social media marketing.

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