Unica CustomerInsight

Analyze customer data, then identify and act on opportunities

With IBM ® Unica® CustomerInsight, you have an intuitive way to explore customer data without asking for help from technical specialists. Unica CustomerInsight enables you to gain critical insights through a highly flexible data visualization interface, making it easy to spot customer trends and opportunities. You can take immediate action to select target audiences for marketing campaigns and programs—all in a single interface.

Unica CustomerInsight has features that help marketers analyze and explore customer data on their own and can help turn insight into action:

Take advantage of packaged dashboard and visualizations that are designed specifically to answer marketing-oriented questions, rather than leaving marketers to wrestle with more generic analytical tools.
Create your own charts to find the answers to any of your unique questions with flexible manipulation of data.
Find a customer group of interest, load them as a target audience into Unica Campaign and execute your campaigns immediately to take advantage of any discovered opportunity.

Packaged dashboard and visualizations

Eliminate unnecessary analytical systems or costs allocated from analytics teams by empowering marketers to do their own analytics.
View branch analysis, cityscape graphs, geographical heat maps, or comparative analysis charts that make it easy to spot opportunities.

Branch Analysis

Data Viewed as a "CityScape"

Comparative Analysis Charts

Geographical Heat Maps

Manipulation of data

Use samples to increase performance or switch to full data sets to validate and increase precision of identified insights.
Provide a consistent interface for cross-channel analysis and allow more marketers to explore data and act on it without IT involvement.

Visual selection of campaign targets

Reduce the time, effort and cost needed to move from insight to action.
Understand and segment customers, without technical assistance.
Better understand and identify key customer segments.

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Unica CustomerInsight resources

White paper: The Case for Centralized Customer Decisioning
Discover how to focus on using decisions to provide a context for investments in automating logic, analytics, optimization and data to ensure that the return on your investment will be achieved.

Analyst report: Magic Quadrant for CRM Multichannel Campaign Management
Gartner describes the activity of the leading multichannel campaign management (MCCM) vendors in 2011, where IBM is defined as a Leader.