Coremetrics Enterprise Analytics

Understand customer behavior on an enterprise-wide and site-by-site basis

IBM® Coremetrics® Enterprise Analytics is an optional addition to IBM Coremetrics Web Analytics. Coremetrics Enterprise Analytics can help address the challenges associated with managing and optimizing a large number of microsites, mobile applications, or other digital properties across brands, geographies, audiences or business initiatives. With a few clicks, marketers can go from analyzing individual websites to examining logical groups of websites and the business as a whole.

Analyze digital properties—individually or jointly: Manage analytics and marketing programs at multiple levels of rollup.
Take advantage of specialized management and navigation options: Use convenient navigation options and advanced rollup logic.

Analyze digital properties—individually or jointly

Roll up reports more efficiently and cost-effectively across multiple websites.
Use a single page tag and avoid redundant server calls that could slow your website.
Handle the differing time zones, currencies and other attributes of each website more intelligently.
Identify unique visitors across sites to attain more accurate analytics and targeting.

Take advantage of specialized management and navigation options

Self-provision sites for analytics by assigning unique identifiers in the tags.
Manage sites with friendly names and logical groupings in the user interface. Cleanse erroneous information and ensure executive-ready reporting.
Assign business attributes to each site: business unit, target audience and geography, or any others of your choosing.
Create hierarchical reports that roll up activity across one or multiple attributes, such as business unit, geography and brand.
Select each individual site for complete "deep dive" analysis using a simple drop-down menu, or select the overall business view to identify cross-site behavior.

Coremetrics Enterprise Analytics resources

White Paper: The Essential Guide to Web Analytics Vendor Selection
This guide is designed to help you understand key characteristics to look for in a web analytics and online marketing solution.

Video: IBM Coremetrics Digital Marketing Optimization Suite (00:03:15)
The new IBM Coremetrics Digital Marketing Optimization Suite fuses customer profiles, web analytics and digital marketing execution to empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a relevant and compelling experience throughout each customer's digital lifecycle.