Understand customer behavior on an enterprise-wide and site-by-site basis

IBM® Coremetrics® Enterprise Analytics is an optional addition to IBM Coremetrics Web Analytics. Coremetrics Enterprise Analytics can help address the challenges associated with managing and optimizing a large number of microsites, mobile applications, or other digital properties across brands, geographies, audiences or business initiatives. With a few clicks, marketers can go from analyzing individual websites to examining logical groups of websites and the business as a whole.

Analyze digital properties—individually or jointly

Take advantage of specialized management and navigation options

Coremetrics Enterprise Analytics resources

The new IBM Coremetrics Digital Marketing Optimization Suite fuses customer profiles, web analytics and digital marketing execution to empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a relevant and compelling experience throughout each customer's digital lifecycle.

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Buy Coremetrics Enterprise Analytics

Enables companies to manage analytics and marketing programs at multiple levels of roll-up

Contact IBM

Easy ways to purchase or learn more


Contact IBM

Easy ways to purchase or learn more


Coremetrics Enterprise Analytics resources

The new IBM Coremetrics Digital Marketing Optimization Suite fuses customer profiles, web analytics and digital marketing execution to empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a relevant and compelling experience throughout each customer's digital lifecycle.