Unica Detect

Event-based marketing to improve cross-sell and retention

With IBM® Unica® Detect, marketers can build effective, event-based marketing programs quickly and with minimal effort, boosting cross-sell and retention rates and improving on-boarding programs. Unica Detect identifies accurate, timely indications of when customers are most receptive to offers or the most in need of extra effort to keep them loyal.

Unica Detect provides a complete set of event detection capabilities:

Learn about patented 24x7 customer and website visitor behavior patterns with sophisticated pattern detection.
Create event detection rules easily that are specialized for a particular business or objective.
Use pre-defined triggers that cover many industries and marketing goals.

Sophisticated pattern detection

Identify product interest and cross-sell opportunities by monitoring for signs of product interest.
Define and automate dozens of new complex patterns within weeks or even days.
Monitor the behavior of individual customers, in particular large volumes of transactional data such as purchases or account activity.
Spot patterns and nuanced changes in behavior that are only noticeable and appear over time.

Custom business rule creation

Monitor all channels/activities including transaction streams, online banking usage, call center and VRU usage.
Retain and cross-sell customers more effectively.
Manage dozens or hundreds of discrete events and patterns of behavior over time.
Quickly assemble, test and migrate to production a complex event detection scenario.

Libraries of pre-defined triggers

Leverage customized triggers for credit card, retail banking, telecommunications, and utilize a large library of packaged trigger definitions and tools.
Scale event-based marketing efforts - massive volumes of triggers are more easily managed than through manual means.
Increase retention and cross-sell/up-sell conversion rates of marketing messages by generating messages at the right time and based on customer behavior/events.

Unica Detect resources

Unica Detect success stories

Analyst report: Magic Quadrant for CRM Multichannel Campaign Management
Gartner describes the activity of the leading multichannel campaign management (MCCM) vendors in 2011, where IBM is defined as a Leader.