Coremetrics Impression Attribution

Unlock the value of display advertising, videos, widgets and more

IBM® Coremetrics® Impression Attribution is an ad-hoc reporting solution that helps optimize impression-based marketing initiatives and justify budgets. Analyze and demonstrate how campaigns across the Internet influence website visitor acquisition, conversion and retention.

Optimize budget allocation: Compare performance of different impression marketing initiatives.
Analyze display advertising performance: Drive accountable advertising using attributable metrics such as sales, conversion events, page views and unique impression viewers.
Produce the right data views for your business: Toggle between metrics and visualizations to quickly identify best performing and least performing online marketing campaigns.
Target specific audiences and website behaviors: Use campaign attributes such as language, size, and genres to uncover hidden preferences of your campaign viewers.

Optimize budget allocation

Enhance your understanding of marketing messages and their effects on spending.
Balance investment in near-term conversion activities with longer-term engagement drivers.
Optimize allocation based on evolving business needs to improve your marketing return on investment.

Analyze display advertising performance

Analyze online marketing initiatives, such as syndicated videos and widgets, that users access away from your website.
Measure all interactive marketing initiatives using the same metrics.
Better understand relationships between view-based and click-based advertising.
Use appropriate attribution ratios and campaign types for a variety of marketing channels.

Produce the right data views for your business

Go beyond impressions and clicks—use metrics, such as attributed event points and page views—that can demonstrate your business success...
Use a single interface to track all of your marketing campaigns, including display ads, widgets, microsites, syndicated videos and more.
Track and analyze events occurring much earlier in the buying cycle.

Target specific audiences and website behaviors

Provide a more complete understanding of user experience across all channels in which advertising may appear, including externally sourced media.
Create rich visitor segments based on impression data tied to site conversion and behavior data.
Select your preferred attribution logic and window, and apply them consistently across all initiatives.

Coremetrics Impression Attribution Resources

White Paper: Appropriate Attribution: Addressing the Dramatic Inaccuracies Associated with Last-Based Campaign Attribution in Digital Analytics
Discover why Web Analytics Demystified believes that Appropriate Attribution is the first step towards improving companies’ collective understanding of their digital marketing efforts.

Webinar: Advanced Attribution for Optimized Advertising
Understand the influence of each marketing step on your customers—from first exposure, through every click, to final conversion.

Data Sheet: Coremetrics Impression Attribution (PDF, 237KB)
Learn how to accurately attribute website conversions and page views to impression marketing initiatives.

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