Deliver quality leads to improve close rates and increase revenue

With IBM® Unica® Leads, marketers can more effectively notify and deliver leads to sales teams and qualified agents, monitor their disposition and measure results from leads passed. Unica Leads helps marketers increase lead close rates, which improves the return on investment (ROI) of lead generation marketing investments.

Unica Leads improves the end-to-end lead routing and monitoring process and fills the critical gap between marketing and sales:

Capture, qualify, prioritize and assigns leads

Notify, deliver and reassign leads

Track results on every lead generated

Unica Leads resources

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Deliver quality leads to improve close rates and increase revenue

IBM Software Subscription and Support is included in the product price for the first year.

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