Coremetrics Multichannel Analytics

Fine-tune analytics and marketing execution with offline insights

IBM® Coremetrics® Multichannel Analytics extends the value of the IBM Coremetrics Digital Marketing Optimization Suite by completing the picture of visitors’ digital journeys with data pertaining to their offline behavior. Coremetrics Multichannel Analytics has a flexible and open architecture that can help users extend analytics and IBM Coremetrics LIVE Profiles with offline data as required. Once Coremetrics LIVE Profiles has been enhanced with the additional insights from offline data, the sharper focus can help automate more timely and relevant digital marketing.

Understand the impact of digital marketing channels on offline sales. Analyze marketing channels and customer behavior by merging online and offline insights.
Identify hidden opportunities with prospects and customers. Retain, cross-sell or better serve your customers.
Micro-target digital marketing based on a holistic view. Make fact-based, accurate decisions on targeted marketing strategies and expenditures.
Drive business insights by extending analytics. Use multiple user-interface-driven and automated data import workflows to handle a variety of use cases.

Understand the impact of digital marketing channels on offline sales.

Import offline conversion and sales data into digital analytics.
Determine the influence of each digital campaign and accurately allocate spend.
Take credit for all the business digital is driving.

Import offline sales and attribute to online marketing

Identify hidden opportunities with prospects and customers

Import visitor registration data.
Understand how different groups of customers interact with your digital channels.
Flag key customer opportunities by customer segments, e.g. new vs. tenured or at-risk customers.

Micro-target digital marketing based on a holistic view

Refine segmentation to improve marketing results.
Quickly target customers and prospects using the most effective channels.
Automatically append existing Coremetrics LIVE Profiles data and power other marketing programs.

Drive business insights by extending analytics

Extend digital analytics with any descriptive offline data unique to your business.
Go from click to business insights by analyzing behavior under the larger data lens.
Enhance or categorize digital data as needed with data elements that you import.
Re-import new information when needed and re-analyze historical results under the new lens.

Extend product insights with imported product characteristics

Refine page optimization with imported page function characteristics

Refine marketing campaign reporting with imported campaign characteristics

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Coremetrics Multichannel Analytics Resources

White Paper: Increasing relevancy, loyalty and conversions online
Using the LIVE Profile data warehouse in online marketing and web analytics. Learn about the characteristics and benefits of IBM Coremetrics LIVE Profiles, how the offering enables advanced reporting and analysis, and how it can be extended with multichannel analytics.

White Paper: True Profiles: A Contemporary Method for Managing Customer Data
The need to shift from product- or channel-directed marketing towards a focus on customers has never been more apparent. Accomplishing this requires evaluating your brand from the customers’ point of view, which entails all the multichannel interactions you manage (i.e., stores, call centers, direct mail, web properties, apps, etc.), but also the interactions you cannot manage (i.e., click-throughs from external blogs, community forums, social networks and any microblogging or ratings/reviews, etc. in cases when the author can be linked to their profile record).