Coremetrics Multichannel Analytics

Fine-tune analytics and marketing execution with offline insights

IBM® Coremetrics® Multichannel Analytics extends the value of the IBM Coremetrics Digital Marketing Optimization Suite by completing the picture of visitors’ digital journeys with data pertaining to their offline behavior. Coremetrics Multichannel Analytics has a flexible and open architecture that can help users extend analytics and IBM Coremetrics LIVE Profiles with offline data as required. Once Coremetrics LIVE Profiles have been enhanced with the additional insights from offline data, the sharper focus can help automate more timely and relevant digital marketing.

Understand the impact of marketing channels. Analyze marketing channels and customer behavior by merging online and offline insights.
Identify hidden opportunities with prospects and customers. Retain, cross-sell or better serve your customers.
Micro-target digital marketing based on a holistic view. Make fact-based, accurate decisions on targeted marketing strategies and expenditures.
Drive business insights by extending analytics. Use multiple user-interface-driven and automated data import workflows to handle a variety of use cases.

Understand the impact of marketing channels

Import offline conversion and sales data into digital analytics.
Determine the influence of each digital campaign and accurately allocate spend.
Take credit for all the business digital is driving.

Identify hidden opportunities with prospects and customers

Flag key customer opportunities.
Import visitor registration data.
Understand how different groups of customers interact with your digital channels.

Micro-target digital marketing based on a holistic view

Refine segmentation to improve marketing results.
Quickly target customers and prospects using the most effective channels.
Automatically append existing Coremetrics LIVE Profiles data and power other marketing programs.

Drive business insights by extending analytics

Extend digital analytics with any descriptive offline data unique to your business.
Go from click to business insights by analyzing behavior under the larger data lens.
Enhance or categorize digital data as needed with data elements that you import.

Coremetrics Multichannel Analytics Resources

White Paper: The Essential Guide to Web Analytics Vendor Selection
This guide is designed to help you understand key characteristics to look for in a web analytics and online marketing solution.

Video: IBM Coremetrics Digital Marketing Optimization Suite