Unica Marketing Operations OnDemand

Streamline marketing processes and better manage programs and creative projects

With IBM® Unica® Marketing Operations OnDemand, marketing teams can get more work done while also improving the visibility and accountability of all their creative projects and marketing programs. Unica Marketing Operations OnDemand is an adaptable and flexible resource management application designed to help you speed campaigns to market while giving you the strategic oversight necessary to plan your next move.

Unica Marketing Operations OnDemand offers a rich set of capabilities that let you:

View allocations, committed spend and actual spend so that forecasting, reconciling and reallocating funds can be done without the usual headaches.
Generate template-driven project plans in one click. Scheduling is made easy with a user-friendly tool, and automated notifications keep projects on track.
Generate detailed reports such as the number of projects handled every month, quarter or year, what each team member is currently working on, what was recently completed, or what is coming in the future.

Planning and budgeting

Store purchase requests, vendor information and expense data in one place for instant access from any computer connected to the Internet.
Spend more time on creative and strategic work and less on managerial administration.
Manage marketing plans and budgets with many tiers and levels.

Manage marketing plans and budgets with many tiers and levels

Workflow, traffic and scheduling

Reduce bottlenecks and improve resource scheduling.
Reduce manual processes and achieve a greater re-use of work.
Improve responsiveness and quality of services rendered to internal customers.
Manage all project details and schedules, including task due dates, with automated reminders.
Coordinate external vendors and agencies and expedite the delivery and approval of collateral.
Collaborate and edit documents with virtual markup, track changes, approvals and feedback across departments regardless of geo-location.

Manage all project details and schedules, including task due dates, with automated reminders

Conduct reviews and approvals online with annotations and mark-up

Reporting and calendaring

Increase visibility into all aspects of marketing operations with powerful and flexible reports.
View one consolidated calendar of everything marketing-related for sharing information with people throughout the company without excessive emails and updates.
Create meaningful reporting to help avoid analysis paralysis

Increase visibility into all aspects of marketing operations with powerful and flexible reports

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Unica Marketing Operations resources

White paper: What is MRM, and why are marketers investing in this technology?
MRM is software that systematically addresses marketers' requirements for better planning, budgeting, process management, and tracking.

Case Study: Rydex Investments rides high with IBM Unica (1.63MB)
Investment firm replaces manual processes for better marketing efficiency and resource management.