Unica NetInsight

Gain insights quickly and easily with next-generation web analytics

With IBM® Unica® NetInsight®, analysts and marketers have a dramatically simpler approach to collecting the data needed to understand online visitor behavior, and unparalleled flexibility for reporting and analysis. Designed for companies that prefer to deploy web analytics software behind their own firewalls instead of using a cloud-based solution, Unica NetInsight is a next-generation product that meets the full range of today’s and tomorrow’s online analysis requirements.

Unica NetInsight is a web analytics software program architected from the ground up for easy deployment, implementation, and use, not just by analytics experts, but by every marketer:

Utilize powerful and flexible reports.
Achieve flexibility with granular data that is always available, without buying additional product modules, for analyzing from big picture to details from a variety of data perspectives.
Provide a strong core for integrating NetInsight web analytics with business intelligence, data mining and CRM with open data architecture. Visitor data is stored in standard database systems with a fully documented web analytics data schema.

Powerful and flexible reporting

Use a full spectrum of dashboards, reports and key marketing metrics, ready for immediate use.
Protect investments for the future, knowing that data, reports and configurations are always available in-house.
Minimize the need for code modifications to deliver advanced, personalized metrics and reports in order to more easily set these configurations in the NetInsight visual user interface.

Campaign hierarchy view

A typical dashboard, customizable for each user

Built-in web analytics

Reduce the effort associated with web analytics by spending less time tagging web pages and modifying and maintaining tags.
Reduce costs with one comprehensive web analytics purchase, rather than paying for additional modules and services over time.
Share web data easily with NetInsight’s fully documented, fully granular web analytics data model that helps feed visitor clicks and event histories into CRM and business intelligence (BI) systems.
Profile and score customer interactions across the public and secure sections of the website.

Funnel report to analyze conversions

Path analysis from origin

Path analysis to destination

Visual selection of visitors for inclusion among campaign targets

Open data architecture

Eliminate the need for homegrown web analytics programs by providing an web analytics tool, ready for immediate use, that includes a behavioral data mart, adapts to clients’ IT preferences, and is highly configurable and customizable.
Use a broader set of customer data without giving it out to third parties — NetInsight, with its open architecture to integrate data from e-commerce systems, ad-serving companies, RSS feeds and customer databases on your premises.

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Unica NetInsight resources

Analyst report: The Forrester Wave™: Web Analytics, Q4 2011
Forrester’s 80-criteria evaluation of web analytics vendors, where IBM is identified as a in the web analytics market.

Case Study: Resort and casino reduces web analytics costs (982KB)
Unica NetInsight empowers marketers to make smarter decisions while slashing costs

White paper: Software or Service: How to Make an Educated Choice about the Delivery Model for Your Digital Measurement Investment
Written by Web Analytics Demystified, this white paper illuminates benefits that companies trade off when choosing to deploy their digital analytics solution inhouse versus using a cloud-based delivery model.