Unica NetInsight

Gain insights quickly and easily with next generation web analytics

With Unica® NetInsight®, analysts and marketers have a dramatically simpler approach to collecting the data needed to understand online visitor behavior, and unparalleled flexibility for reporting and analysis. Unica NetInsight is a next-generation Web analytics product designed from the ground up to meet the full range of today’s and future online analysis requirements.

Unica NetInsight is a web analytics software program architected from the ground up for easy deployment, implementation, and use, not just by analytics experts, but by every marketer:

Utilize powerful and flexible reports.
Achieve flexibility with granular data that is always available, without buying additional product modules, for drill-down, slicing-and-dicing, and auditing metrics.
Provide a strong core for integrating web analytics with business intelligence, data mining and CRM with open data architecture. Visitor data is stored in standard database systems with a fully documented web analytics data schema.

Powerful and flexible reporting

Utilize a full spectrum of out-of-the-box dashboards, reports and key marketing metrics.
Protect investments for the future knowing that data, reports and configurations are always available in-house.
Minimize the need for code modifications to deliver advanced, personalized metrics and reports in order to more easily set these configurations in the NetInsight visual user interface.

Campaign hierarchy view

A typical dashboard, customizable for each user

Built-in web analytics

Reduce the effort associated with web analytics by spending less time tagging web pages and modifying and maintaining tags.
Reduce costs with one comprehensive web analytics purchase, rather than paying for additional modules and services over time.
Share web data more easily with a fully-documented, fully-granular web analytics data model that helps feed visitor clicks and event histories into CRM and business intelligence (BI) systems.
Profile and score customer interactions across the public and secure sections of the website.

Funnel report to analyze conversions

Path analysis from origin

Path analysis to destination

Visual selection of visitors for inclusion among campaign targets

Open data architecture

Eliminate the need for homegrown web analytics programs by providing an out-of-box web analytics tool that includes a behavioral data mart and that adapts to clients’ IT preferences and is highly configurable and customizable.
Use a broader set of customer data without giving it out to third parties with open architecture to integrate data from e-commerce systems, ad-serving companies, RSS feeds and customer databases on your premises.

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Unica NetInsight resources

Analyst report: The Forrester Wave™: Web Analytics, Q4 2011
Forrester’s 80-criteria evaluation of web analytics vendors, where IBM is identified as a in the web analytics market.