Coremetrics Social Analytics

Analyze ROI from social media channels and campaigns

IBM® Coremetrics® Social Analytics provides you with a centralized user interface for analyzing social media channels and campaigns. Its seamless integration with the IBM Coremetrics Digital Marketing Optimization Suite helps users track social channels and other online marketing channels. This capability enables you to understand the performance of social campaigns for allocating marketing resources more effectively.

Measure social media as a marketing channel: Understand both the value and type of traffic supplied by social sites – and tailor messaging, offers and investments
Plug into the social conversation: Boost engagement and loyalty among your most vocal customers.

Measure social media as a marketing channel

Compare the view-through/click-through performance of social networking websites against other impression-based campaigns such as syndicated video, blogs, microsites and display ads.
Measure performance and return on investment in a comprehensive view that comprises all online channels such as social media, paid and natural search, email marketing and display advertisements.
Measure your social performance against the industry standard with Coremetrics Benchmark, and uncover new opportunities.

Plug into the social conversation

Track real-time conversations about your brands, products and competitors on Facebook and Twitter.
Track and converse with top brand tweeters to increase engagement and loyalty.
Monitor the downstream impact of social content impressions.
Track social advertisements, Facebook applications and custom tabs with IBM Coremetrics Impression Attribution.

Coremetrics Social Analytics Resources

eBook Chapter: Activating Your Socially Connected Business from the book "Social Media Metrics Secrets" by John Lovett (3.89MB)
This 40-page eBook is chapter 3 “Activating Your Socially Connected Business” from John Lovett’s groundbreaking new book, Social Media Metrics Secrets. Tap into his years of experience to discover tips, tricks, and advice on how to measure the effects of social media and gauge the success of every initiative.

White Paper: Social Media Analytics: Turning the Buzz into an impactful Part of Your Marketing Mix
This paper discusses how marketers currently use social media to achieve business objectives; the specific challenges they face in obtaining clear performance measures; and how Coremetrics can help companies uncover social media return on investment (ROI), make informed budget allocation decisions, and optimize online marketing initiatives by putting the analytics data into action.

Video: IBM Coremetrics Digital Marketing Optimization Suite

The new IBM Coremetrics Digital Marketing Optimization Suite fuses customer profiles, web analytics and digital marketing execution to empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a relevant and compelling experience throughout each customer's digital lifecycle.