Cross-channel campaign management

Why IBM for Cross-channel campaign management?

IBM’s Cross-channel campaign management capabilities can help you target thousands — or millions — of individuals, with the right message at the right time through the right channel. Track and honor individual customer preferences, and quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline.

• Build an effective, ongoing dialogue with your customer or prospect through a complete interaction history, such as offers presented, context and campaign details, and response or non-response.
• Manage the entirety of your campaign’s logic, including audience segmentation, exclusions and assignment of offers and channels.
• Enable use, re-use and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules.
• Close the loop by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple or custom).
• Integrate digital marketing and cross-channel marketing efforts by using a single software platform that allows both efforts to leverage the same data and marketing building blocks.

Customer Success Stories

• See all campaign management success stories

Services, Training & Certification

• Training & Certification
• Services

Execute personalized and effective marketing campaigns using web and customer analytics, event detection, predictive analytics, segmentation, real-time behavioral, contact optimization, eMail, lead routing and monitoring, online ad and search bid management, and marketing resource management.

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  IBM Unica Campaign

  Deliver personalized, relevant marketing messages across all touch points

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  IBM Unica Interact

  Determine the right message to present in inbound marketing channels

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  IBM Unica Optimize

  Determine the optimal contact strategy over time for your customers

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  IBM Unica eMessage

  Engage customers and prospects with timely, personalized outbound digital messages

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  IBM Unica Detect

  Event-based marketing to improve cross-sell and retention

All products - Cross-channel campaign management

• Unica Campaign

• Unica CustomerInsight

• Unica Detect

• Unica Distributed Marketing

• Unica Email Optimization

• Unica eMessage

• Unica Interact

• Unica Leads

• Unica MailboxIQ

• Unica Marketing Operations

• Unica Marketing Operations OnDemand

• Unica NetInsight

• Unica Optimize

• Unica PredictiveInsight