Coremetrics Web Analytics

Marketing leadership, redefined. IBM Web Analytics ranked highest scores possible in corporate strategy and application usability and administration in The Forrester Wave™; Web Analytics Q4 2011 Report. Read full report

Gain insight from analytics and comparative benchmarks

IBM® Coremetrics® Web Analytics is the analytics center that fuels the IBM Coremetrics Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state of the art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

A data warehouse on visitors' digital journeys – across marketing touch points and channels -- is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the Coremetrics marketing applications, no IT efforts are needed.

Gain insight with intuitive reporting. Optimize all your web presences and digital marketing channels with intuitive, flexible web analytics dashboards and reporting.
Harness powerful analytics. Equip your most advanced IT staff with superior analytical power at no extra cost.
Turn behavioral insight into automated marketing action. Remove barriers for going from analytics to action so you can increase revenues by targeting prospective customers with relevant content across digital channels.
Embed analytics into your enterprise. Unleash the power of digital analytics through an open and flexible architecture and powerful integrations.
Simplify the management of tags and all digital marketing services. Easily execute, deploy and maintain page tags, and benefit from the expanding scope of the IBM Coremetrics Connect network of partners.

Gain insight with intuitive reporting

Take advantage of real-time key performance indicators.
View performance benchmarks for your peers and competitors to help you uncover opportunities for growth and areas for improvement.
Gain powerful marketing attribution capabilities to determine the true return on investment (ROI) of each marketing channel.
Access reports conveniently from the web user interface, Microsoft Excel, iPhone, BlackBerry, Android or Windows Mobile.

Harness powerful analytics

Analyze visitor behavior across multiple sessions, time periods and channels using powerful segmentation capabilities.
Gain rich analysis for flash, video, widgets, rich Internet applications and mobile devices.
Share insights with stakeholders through intelligent visualizations and flexible views.

Turn behavioral insight into automated marketing action

Capture granular visitor activity and build a data warehouse of customer interactions with your business using IBM Coremetrics Lifetime Individual Visitor Experience (LIVE) Profiles.
Navigate easily between Coremetrics Web Analytics and the Coremetrics marketing applications.
Go from Coremetrics LIVE Profiles to delivering relevant recommendations, display advertisements and personalized email with just a few clicks.
Increase advertising ROI, cross-sales, retargeting success and customer lifetime value.
Syndicate analytics-driven, relevant and timely content through dozens of leading advertisement networks and email service providers using Coremetrics Digital Marketing Optimization Suite.

Embed analytics into your enterprise

Gain a single view of website performance with IBM WebSphere Commerce integration with single sign-on.
Get insight into your portal’s effectiveness with WebSphere Portal integration and intuitive reporting.
Export data to IBM® Unica® Campaign through self-service data feeds.

Simplify the management of tags and all digital marketing services

Deploy and maintain not just Coremetrics, but also IBM and third-party page tags with minimal support from IT.
Specify through an intuitive user interface which tags should be executed on a given page --- then test that tags are executing as desired.
Gain access to an ecosystem of certified, pre-integrated, and supported partners that will assist with the challenges of tag management through IBM Coremetrics Digital Data Exchange.

Coremetrics Web Analytics resources

White Paper: The Essential Guide to Web Analytics Vendor Selection
This guide is designed to help you understand key characteristics to look for in a web analytics and online marketing solution.
Analyst Report: Forrester Wave™: Web Analytics Q4 2011 Report
IBM has ranked a leader overall in The Forrester Wave™: Web Analytics, Q4 2011, with the highest scores in corporate strategy and application usability and administration.
Case Study: Boden Increases Trouser Sales by 160% with Coremetrics Analytics
Coremetrics Analytics provided Boden with the information to quantify new site features and better understand their customer’s online behavior.
Data Sheet: Coremetrics Web Analytics
Analytics to Power Digital Optimization and Marketing Execution